"Small Change: Why the revolution will not be tweeted"

In Malcolm Gladwells essay "Small Change: Why the revolution will not be tweeted" he is talking about how the growth of social networking didn't really change how people used to spread the word around without tools like facebook and twitter. Gladwell is comparing social activism today to social activism in the 1600's. In this essay he refers to a guy named Rovert Darton who says, "The marvels of communication technology in the present have produced a false consciousness about the past-even  a sense that communication has no history, or had nothing of importance to cosider before the days of tv and Internet." Gladwell does not think that social media creates activism but makes it easier to let everyone be aware as to what's going on around them.