"Kid Kustomers"

Schlosser, E. (2011). Kid Kustomers. In S. Cohen (Ed.) , 50 Essays (pp. 353-358). Boston: Bedford/St. Martin's.

The topic of Eric Schlosser's essay "Kid Kustomers" is that there are many advertisments that are aiming for children so they could get their products sold. The purpose of the essay is to let people know how many companies base their advertisments towards children viewing and cartoon characters to attract them. I think the Schlosser points out that children are a target to ads, he says, "The technique purports to create imaginary characters who perfectly fit the trageted age group's level of cognitive and neurological development." He reffers to CME KidCom Ad Traction Study II asking children what their favorite commercials are, survey showed that most children like the budweiser commercials. I agree with Schlosser about these advertisments because today there are lots of children who whine to there parents when they want something or making threats to them. Parents should teach their children to go out and be active, social media and advertisments are sucking them in.